H3O News

12/10/2007 … H3O SIGNS GEORGE HINCAPIE AND OTHER WORLD CLASS CYCLISTS

Strategic Marketing and Branding Firm Increases Long Term Investment in Cycling Infrastructure.

Greenville, SC—Tour de France Stage Winner and Two-Time US Professional Champion, George Hincapie has signed a new management agreement with H3O Partners, a new strategic marketing and branding firm comprised of H3Omanagement and H3Osports (pronounced “H, Three, Oh”). The Company’s philosophy is to provide its clients and partners with a long term value perspective, focusing on building marketing and branding opportunities that are consistent with the highest level of quality and ethics. H3O is also the presenting sponsor for the Slipstream Sports Professional Cycling Team for 2008.

“We feel that now is a good time to invest in the sport of cycling, because there is a tremendous upside in the sport from a corporate sponsor perspective,” says Scott Hirshorn, Managing Partner, H3O, LLC. “There is enormous value in sponsorship and investment in cycling right now.”

H3Omanagement offers clients like Hincapie a comprehensive management package utilizing a network of industry leading legal, marketing, public relations and financial management professionals. In addition to Hincapie, H3Omanagement has signed fellow High Road Cycling Teammates Craig Lewis and John Divine, current US Professional Time Trial Champion, David Zabriski and his Slipstream Sports teammate, Lucas Euser. They focus on long-term, value-oriented decisions to ensure their client’s success both today and in years to come. “I’m excited to be involved with a company that offers such a comprehensive athlete management package, from marketing and PR opportunities to legal and financial advice,” said Hincapie.

In addition to sponsoring Slipstream Sports, H3Osports makes strategic investments in the long term infrastructure, promotion and expansion of sport properties, including sports franchises, media and marketing, event broadcasting and real estate. This long term strategy is designed to help its clients maximize their value in the market.